Now, if you want to be the expert, you want to start a blog.

If you're blogging consistently, you have a hub of information collected that will inspire return traffic. You have a collection of links to articles, sites, and tools. You can constantly write up your own opinion editorials on each of these items, as well as fact-based analysis of news and events that can help your audience make better choices.

As blog software matures you can now categorize, and alphabetize your links, and with the ability to ping multiple sources as well as leave trackback links to other sites, you can send your readers through a ring of related, freshly updated information that ultimately leads back to you.

Spend less money on advertising as your blog becomes more popular

I can?t promise you that you?ll never spend another red cent on advertising costs. However, the amount of free advertising you get from having your blog link or RSS feed listed in dozens of search engines and directories, and popping up in feed readers is not to be underestimated.

You?ll probably still want to do some ezine advertising when your new ebook or software release is debuted. But you may not need to buy as much advertising or purchase as often.

Then there is the fact that many newsletters that are also published to RSS feeds have wider reach. I?ve found that it?s worth the extra money to appear in both versions ? ask your favorite publisher for details. For publications that allow this, it?s normally only 20% extra

Save money by retaining visitors

You?ve probably heard a thousand times that it is easier to sell repeatedly to an existing client than it is to find a new one. So how do you get that visitor to come back, and possibly buy again?

A constant stream of new information on a particular topic work is enough to keep people buying a daily newspaper, subscribing to a magazine or viewing a television series.

Frequent updates can work the same way for your site.

With bloggers being named People of the Year by Time magazine last year, if you?re not blogging in 2005, you?re going to be left in the dust by other sites in your industry that do. It doesn?t have to take up a lot of extra time, and the time it does takes is made up for in the money you can save.

Copyright 2005 Tinu AbayomiPaul

About The Author

Tinu AbayomiPaul
Read more about how a blog can help you get spidered by search engines within 24 hours at http://www.freetraffictip.com/gbc.