Can you imagine knowing that men between the ages of 24-34, for example, prefer Google, or that stay at home mothers prefer Yahoo? This type of data is priceless because it directs your targeting up front. This is the exact goldmine which awaits you when you devote careful attention to testing and tracking your campaigns.

Direct Response Lesson #4: Create Robust Order Forms for the Up-Sell

Your order form can pull more profit through impulse purchases than you realize. Many internet marketers seem to believe that one product should lead to one simple order form. This is probably due to so many of us being self-taught. We copy what we?ve seen.

Have you ever stopped to examine a mail-in coupon or catalog form? Even when the offer ultimately focuses on one major product, the form still includes an up-sell and sometimes even a counter-offer.

For example:

?Yes! I?d like to order the Incredible Bikini Wax System for $49.95 today! Also, please include my 14 ounce bottle of Instant Soothing Moisturizer, a perfect complement to the Incredible Bikini Wax System and a steal at only $9.99? (Up-Sell)

?Yes, I?d like to subscribe to Golfing Today! Instead of the incredible offer of 12 issues for $14.99, I?d like to receive a full 52 issues a year for $29.95? ( counter-offer)

The reason for doing this, of course, is that the customer is already interested and already in a buying mindset. You?ve done all the hard work to lead him to your site and you?ve enticed him with your sales letter. He?s on the order form with credit card in hand. Why not use this moment to make a complementary offer? You can up-sell a related product of your own or that of one of your joint venture partners for a profit split.

There?s really no harm in making the offer. The customer will either take you up on it or he won?t. The important point here is that a robust order form, with additional offers, helps you squeeze out extra profit and cuts down the work of luring that customer back in the future to make additional purchases.

Direct Response Lesson #5: Post Sale Follow Up

What happens to your customer after the sale? Take a page from the book of mail order secrets and follow up with that customer! If you?ve ever purchased anything through a catalog, you know what happens. You end up on their mailing list and continue to receive catalogs and other offers in the mail.

In fact, you may receive so much mail from that one company that you become irritated! While I don?t recommend going overboard with your mailings, I do recommend moving your customers to an announcement list or newsletter.

You don?t want a one time shot with that individual. Rather, you want to build a lasting relationship. Your follow up process should be designed with several goals in mind:

? Keeping your name and brand in front of the customer ? To build trust and credibility by sharing supporting material that adds value to the product ? To maintain contact so that you can make additional offers in the future

Customer follow up is so important it can?t be stressed enough. There is a rule which states that 80% of your sales will come from 20% of your customers. In other words, if someone purchases from you once, they are likely to purchase from you again provided you take appropriate action and keep them connected to you. Remember that your customers are human and may go through a variety of emotions after making a purchase.

They may experience buyer?s remorse. They may feel nervous about sharing their credit card information with you and then never hearing from you again. They may absolutely love you and your product and want to reach out for more information. You must tend to each of these variables in order to gain the customer?s trust and appreciation, so follow up!

What will you do with the five lessons presented to you in this article? You have before you a nearly complete outline of a profitable business system for online marketing. Take these principles to hear and put them into practice. Know your market. Speak to your market. Connect to your market. I guarantee your profits will soar.

Copyright 2004 Jo Han Mok

Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Visit his website to get a simple step-by-step plan that can take you from ground zero to having money deposited in your bank account from an online business every single day for the rest of your life!

==> http://www.SuperFastProfit.com