5. Great Copywriting stands the test of time. Ever notice how so many examples of great as and sales letters were written, literally in many cases, over a hundred years ago. The works of master copywriters such as Claude C. Hopkins ("Scientific Advertising"), Robert Collier ("Million Dollar Sales Letters") and Wallace D. Wattles ("The Science of Getting Rich") have stood the test of time. Many of today's copywriters have modeled themselves after these geniuses because they've shown us that great copywriting always stands the test of time. Why? The reason why is as simple as understanding human nature. Great copywriting always appeals to the needs and desires of a chosen group of people. Despite all the technological advances over the past 100 years, humans basically have not changed. We all want to be loved, we want to be successful, we want to be healthy and we want to make more money. The legends of copywriting that I listed above understood this and appealed to those desires and their works are now considered examples of great copywriting.

After reading this article I hope you've gained more information and insight into why copywriting is your most critical business skill. Brush up on your copywriting and see how quickly you start turning your ads and sales letters into your personal sales machines.

About the Author

Joanne Mason is a professional marketing consultant who lives in Virginia Beach, VA. Her latest product, the Ultimate Copywriting Collection, offers the Internet's best copywriting and marketing resources to help you improve your copywriting skills and boost your sales. Available now at http://www.ultimatecopywritingcollection.com