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| 3 Tips to Profit from Writing Articles |
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3 Tips to Profit from Writing Articles
Imagine yourself jetting home from a popular conference, with
colleagues and potential clients all around you. Now, feel
yourself swell with pride as you see them open the Wall Street
Journal or the In Flight magazine and read a business article
you have bylined.
Articles are an excellent way to reach and impress your target
market with your knowledge and expertise. Each published article
acts as your own personal ambassador, spreading your name,
message, and area of expertise throughout the universe.
Why are articles so powerful?
When we see articles in print, we automatically assume the
author is the leading expert in his field. The publication gives
that author/expert the kind of official third party credibility
money just can't buy.
Articles Have Staying Power
Business talk TV shows are prestigious, but after the show,
your appearance is reduced to a line in your media kit. Unless
your personal network and your prospects watched the show, they
missed the brilliance of your thoughts.
Your articles are available to anyone who wants to read it in a
moment's notice. You can:
Carry them in your briefcase to distribute during
meetings. Enclose them with letters you send to clients
and colleagues. Post them to you web site where they
can be immediately downloaded.
You can also use articles as the basis for a direct mail
campaign to send to clients and colleagues in order to solicit
referrals, generate leads, and create greater awareness of your
services.
Ken Lizotte, Chief Imagination Officer of Emerson Consulting
Group, Inc., frequently writes articles and maximizes publicity
by sending the published articles to clients, prospects, and
distributes them at association meetings.
Articles Pre-sell you to prospects
When prospects come to know your value through your articles,
you don't have to be concerned with selling yourself during the
initial meeting.
Getting Started
So, how do you go about writing articles if you have not
written one before? First, consider the subject of your
expertise. Next, frame your article idea in a way that would be
of interest to your target reader who wants to learn "how to"
accomplish something.
Perhaps the best way to start is to observe the style of
articles you typically read. Analyze their structural skeleton.
Then write your first draft, beginning with an intriguing
question or anecdote. Next, lay out the necessary steps, and end
with a snappy conclusion that sums up your point.
Remember that the real secret of successful writing is the
re-writing. Polish your article well, and you may well see
colleagues and clients reading your byline in a prestigious
publication very soon.
About the author:
Marisa D'Vari is owner of Deg.Com Communications based in
Manhattan and a national speaker. Visit her website
http://www.BuildingBuzz.com for free articles, reports, and
tips. Her new book, Building Buzz: How to Reach and Impress Your
Target Audience, is available at bookstores everywhere.
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| Category
ezine writers and articles |
Author
David Gabbitas |
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