7. Interactive elements. For example: response forms, quizzes

8. If you use a shopping cart, it must be fluid, no hiccups. PayPal is not a shopping cart, it?s a hiccup. All auto responders must be well written and positive. If someone purchased something, they need the energy of "thank you."

9. Give offers that are of value.

10. Clear path of where a newcomer can start if it is their first visit.

11. Newsletter that is consistent with the 80/20 rule. 80% value and 20% marketing.

12. E-courses of value.

13. Well-written e-books: 50-75 pages, plus valuable information (info not found anywhere else). Length doesn't do more than provide perceptive value. Once purchased and the vastness is only fluff, then your credibility is shot. Complimentary e-books meet the same requirements.

14. Give them other ways to receive more on...you if you are the focus...or the information if that is the focus.

15. Automated referral system. If you want referrals for your products or services, make it easy for you to get them. Set it up so it?s as automatic as possible, and clear and easy for someone to send you a referral. Be clear on what and how you want to give for that referral.

Catherine Franz, a Business Coach, specialized in writing, marketing and product development.

Newsletters and additional articles: http://www.abundancecenter.com

blog: http://abundance.blogs.com

catherine@abundancecenter.com