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| 10 Things You Should Expect From Your Website Copywriter |
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10 Things You Should Expect From Your Website Copywriter
copy of their CV. The things you?re looking for are a professional history in writing, and preferably some tertiary education in the same.
7) Testimonials
Perhaps the best indication of a website copywriter?s ability is customer satisfaction. Don?t be afraid of asking for customer testimonials. A good website copywriter will be proud of their testimonials ? so proud, in fact, that they?ll be offering them without you even asking. Look for testimonials from companies you recognise and/or can verify. Anyone can get their great-aunt write them a testimonial. Some will even write their own. If you really want to be sure, ask for contact details so you can give the customer a call and hear it straight from the horse?s mouth.
8) SEO Copy Skills
Approximately 80% of all web traffic comes through search engines, so it?s essential that your website copywriter has proven experience in SEO copy. Ask them their general approach to SEO copy. Do they normally perform the keyword analysis themselves? How do they know when they?ve used enough keywords in enough of the right places? Can they show you a high ranking site they?ve written the copy for? What steps do they take to avoid diluting the effectiveness of your primary keyword phrases? Will their SEO copy change the text links on your pages? (It should!)
9) SEO Copy at No Extra Charge!
Never be fooled into paying more for SEO copy. If you?ve already performed your keyword analysis, and you know where you want your keyword phrases used, writing of the copy should take no longer than usual. I?ll say it again? SEO copy is not an extra ? it?s how web copy should be written! Do not pay extra for it! The only things you should expect to pay extra for are keyword analyses, adding the HTML code for unmarked text links, providing guidance on site structure, sourcing of inbound links to your site, etc. SEO copy by itself should cost no extra.
10) Writing Experience for Online Media
Writing for an online medium is entirely different to writing for print. Readers have different requirements and objectives, and reading conditions are very different. Make sure your website copywriter knows how to cater to these differences. Ask them to recommend a maximum page length or word count per page. The correct answer should include some comment on the trade-off between the problems of scrolling and the need for a high keyword count for SEO. Ask them whether they prefer long sentences or short (and hope to hear ?short?). Ask them whether they will include lots of text links within the main body of the copy, and if so, will they appear as regular links (colored and underlined) or will they be unmarked.
Professionally written copy can mean the difference between a great looking site and a great looking site THAT EARNS YOU MONEY.
Choose your website copywriter carefully.
About the Author: * Glenn Murray is an advertising copywriter and search engine (SEO) copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at mailto:glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles. Source: www.isnare.com
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David Gabbitas |
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