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| 10 Secrets to Get Your Press Release Noticed |
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10 Secrets to Get Your Press Release Noticed
contact information and release date should be at the top of your press release.
Use short sentences and double space your lines.
Your headline and first few sentences should grab the reader?s attention. Write like the news organizations you are targeting.
You should tell a story and mention your business, product or service in the body of the release.
Proofread your release many times. Look for grammar and spelling mistakes.
Follow up is not only recommended, it is vital. But don?t call every other day asking if your release will run. Call once to see if there is any interest, but don?t nag.
Stick to the facts. Tell the truth. Avoid fluff, embellishments and exaggerations. tone it down a bit.
And a bonus:
Use active, not passive, voice. Verbs in the active voice bring your press release to life. Writing in this manner helps guarantee that your press release will be read.
Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She?s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! our free biweekly ezine and get a free special report: 'Get Set For Success: Creative, Low-Cost Marketing Tips to Help You be Heard.' Go to: http://www.cherrycommunications.com
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| Category
communication tips and time |
Author
David Gabbitas |
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