7.Easy on the eyes

Graphical elements play a huge role in a website design as well. You need to make sure you don?t have any extreme contrasts between colors and that you don?t use really bright colors as they are quite hard on the eyes. Your logo or brand should be clearly displayed on the home page and in more than one place.

8.Instill a sense of well being with ease of use

Make sure you have all legal documents in place such as privacy and return policies. It is also important to have all of your contact information pricing etc. displayed in a manner that conveys legitimacy. It should be very easy to contact you for any questions your visitors may have.

9.Include an opt-in newsletter

A great way to generate return customers is to offer an opt-in newsletter. This allows for direct marketing to people who you know are already interested in your product or service. What better way is there to keep customers abreast of new products or changes in the services you offer.

10.Use a trademark or tag line

In our case we trademarked the manipulated at symbol with the phrase bringing e-solutions to you, thereby effectively increasing the strength of our brand. We are now able to effectively convey who we are but give a good creative idea as to what we do.

About The Author

Nigel is the Owner and E-Commerce Project Manager of Ultimatech Computer Consultancy located in Aspen Colorado. You may re-print this article by leaving my name in tact. www.ultimatechcc.com

nigel@ultimatechcc.com