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10 Critical Things To Do Before You Spend A Dime In Advertising
 
10 Critical Things To Do Before You Spend A Dime In Advertising
subscribe to the ezine and look at the format of the ezine closely.

  • Contact the publisher and ask the following questions:

  • What is the number of subscribers?

  • Has each subscriber specifically asked to be subscribed to the list or has it been automatic through a co-op etc?

  • Is double opt-in used ie. Has each subscriber confirmed their request to subscribe?

  • How often and what days of the week is the ezine published? It is generally believed that Tuesday through Thursday are the best days for readership, however, I know of many successful ezine publishers who publish regularly on a Friday or Saturday targeting weekend readership.

  • Is the ad published in the newsletter itself or is it published as a separate ad sheet (newsletter preferred).

  • Will the publisher use your choice of subject line and, if so, will it just say your subject line (always preferred) or the words ?SOLO AD? and then your subject line?

  • Is there a queue before your ad will be published (this is a really good sign)? A queue usually means that ad results are good and the ezine is a recommended advertising source.


    By taking the time to wait for these answers and going over the responses carefully you will immediately be able to place ezines in rankings of importance as a result of the answers you receive.

    The more ?yes? answers you get to the above questions the higher the quality of the readership will be. The number of subscribers is not an indicator of how well your ad will pull. Quite often newsletters with low subscribers pull as well as newsletters with thousands of subscribers.

    The bottom line at all times is the sales you receive as a result of your ad placement. The higher the readership quality the higher quality prospects and customers you will receive and the less refunds you will have to process :O).

    So next time that you?re in two minds about doing things the quick way (looking for quick results with no research, high chance of monetary loss) or the slow methodical way (looking for quality results, possible delayed gratification, definite monetary savings in the long term) remember that Turtle who gave a certain self-confident Hare a big run (pardon the pun) for his money.

    Now which one are you?that Turtle or that Hare?



    Copyright 2003. Karin Manning. All Rights Reserved. Karin is the webmistress of http://www.reprintrights4u.com/earnprofitsmonthly. Subscribe to her newsletter Net Wealth with up to the minute tips and techniques for growing your business online by visiting http://www.reprintrights4u.com/earnprofitsmonthly today.


    karin@reprintrights4u.com


  • Category books,novels and magazines online Author David Gabbitas
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